✓ Designed MVP UX for macOS software, created brand identity, product naming, and market positioning, built and iterated no-code websites.
✓ Led development team, took the product to market in 5 months, managed 80+ product updates.
✓ Rawsie received Visual 1st SF Best Photo Technology award with jury led by Fujifilm,
Product Designer → Product Owner
@Rawsie
Product Designer → Product Owner
@Rawsie
2018 → 2022
Backed by major UK and Swiss for-good foundations 321 Parentsy transforms 20 years of first-hand experience supporting families of children with special needs into a line of digital products.
✓ UX/UI design for Flutter-based iOS and Android apps, design review and iterations.
✓ Early visual identity package.
✓ Web design + no-code development.
✓ Illustration management and art direction.
Founding Designer
@321 Parentsy
Founding Designer
@321 Parentsy
2024 → Now
Eastern Europe’s largest book e-commerce platform
Highlights
✓ Worked as a part of directors team leading to 12× revenue growth over 5 years.
✓ Planned and led design-first AARRR jobs
✓ Designed and managed development of apps that boosted revenue by 25%, achieved a 4.9 App Store rating, ranked #4 in category, and were featured live at Google I/O.
✓ Built and directed a 3 FTE design team.
Growth Designer → Head of Design
@Labyrinth Books
Growth Designer → Head of Design
@Labyrinth Books
2012 → 2018
HOW CAN I HELP
I'm good at packing ideas into lovable tools through user experience design, branding, and storytelling. Work with me to conceptualize and take your new product to market, or to carefully iterate and expand an existing one.
With 10+ years of remote and hybrid experience, I value concise communication, working alongside independent, bold-minded people, keeping focus on vision rather than tools, and embracing transparent collaboration.
References
Each of my own projects throughout the last 10 years has been either designed by Boris or kicked off by him. I keep circling back to his expertise and the trust we’ve built over years.
—Solomon Shlosman Serial founder at Soply, Yoututor, 321 Parentsy, Shoogar
Boris is super helpful in conceptualizing a product both as a big picture and down to micro interactions.
—Arianne Bercowsky Product Owner @Jetraw
Boris consistently provides clean deliverables and always finds sideway solutions when we stumble on a technical limitation.
—Marc Vila Front-end & Support Engineer @Jetraw
We've been working together since day zero. Boris's design ideas consistently elevated our product’s impact and clarity, making complex technology accessible and compelling for our users and investors alike.